That in itself is a unique selling point that other products are missing.5 at the top, 2 at the bottom – that’s how easy it is to create a pick. Tableau: In your opinion, what is a main strength of Tableau? Michael Angeli: I personally think Tableau Public is a great medium where you can find a lot of inspiration and adapt things to suit your own needs. There is a desire to roll out Tableau throughout the entire organization. This had the effect that now other business units were asked to follow in our footsteps. We implemented a few things for our chair and the board, who really liked those things. But you have to say, Tableau is sexy, too, and it’s just fun to work with. Our main reason to go with Tableau was the performance.

Our shortlist was Qlik, MicroStrategy, Cognos and others. We decided to implement this dashboard with Tableau, because it gives us the freedom to things ourselves in the analytical CRM. Tableau: What was your BI situation before Tableau? Michael Angeli: After we had conceptualized a KPI dashboard, we were looking for a tool to actually visualize the KPIs we wanted. So now, with Tableau, we have the freedom of creating reports and dashboards ourselves with our analysts. With this, we became a lot more flexible, as MicroStrategy’s internal processes are rather cumbersome. Tableau: How did your Tableau implementation start? Michael Angeli: We chose Tableau a year ago, buying five pro licenses and a Server license to cover everyone else. That is lotteries, poker, bingo, sports betting, and the entire range of casino product categories. We are the online platform branch and our offerings mirror the range of offline products. Michael Angeli, Head of Customer Relationship Management: Win2Day is a subsidiary of Austrian Lottery and Casinos Austria. Leadership now consults data on a regular basis, leading to more informed decision making. Win2Day has seen significant improvements in data transparency-for product management and executives. With Tableau, teams creates dashboards “at the speed of thought,” fulfilling their requirements for flexibility, self-service, and performance.

Reference Materials Toggle sub-navigationĪfter evaluating several business intelligence solutions including Qlik, MicroStrategy, and Cognos, Win2Day decided on Tableau.

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